Taipei · Global product teams

I set direction, align teams, and build systems for great design to scale.

15+ years solving complex product and design challenges across digital products and iGaming. I align teams, systems, and product direction—turning design quality into a repeatable business capability.

Selected Work

Product strategy · Design operations · Team growth · Experience quality

Scroll to examine the evidence

01 / Leadership system

Design leadership is an operating system, not a title.

I connect executive intent to the everyday decisions a team can actually repeat.

Outcome Quality
at scale

01 — Direction

Make the “why” visible before the team draws the “what.”

I translate business priorities, market signals, and user evidence into a design direction the full product team can evaluate—not just admire.

Product and experience principles
Decision narratives for executives
Clear quality bars and success measures

Select a layer to inspect the system

02 / Evidence

Selected work, grounded in real products and outcomes.

C88 GamesProduct Designer · 12 months

Repositioning a sportsbook as a casino-first platform for the Philippines.

Localized the brand and redesigned navigation, game discovery, promotions, and responsive product surfaces for a new market and product mix.

+53%sign-up rate · +48% click-through rate

Typus FinanceLead Product Designer · 2024

A two-week redesign that turned attention into action.

Heatmap and contrast analysis revealed a weak information hierarchy. I redesigned the story, trust signals, and CTA path around the user’s decision.

+80%CTA clicks after redesign

Gaming Arcade AsiaUI · UX · Motion · SFX

Pushing the product designer role across the full game experience.

Designed themed slot concepts from interaction and interface through visual direction, animation, and sound—balancing familiarity with distinctive play.

E2Egame concept to production experience

Various clientsVisual Designer · 2023–2024

Campaign systems built to attract attention across channels.

A collection of promotional and campaign work spanning high-impact key visuals, image retouching, localized assets, and digital placements.

360°campaign craft across digital touchpoints

03 / About

I build design organizations that turn strategy into momentum.

I’m Jimmy Wang. I bring 15+ years of design leadership across iGaming, digital products, and crypto. I step in when growth outpaces clarity—aligning product vision, team structure, and experience quality so design becomes a business capability, not a service function.

I partner with founders and executive leaders to translate commercial priorities into product direction, operating models, and quality standards teams can act on. I decide where design creates leverage, what should scale, and where differentiation matters.

I have led distributed teams of up to 15 designers across time zones. My job is to create focus, grow leaders, and connect craft to measurable outcomes—raising quality without slowing delivery.

Experience15+ years

Digital products, iGaming, and crypto

Leadership15

Designers led across global, distributed teams

ScopeStrategy → Scale

Direction, operating systems, craft, and delivery

04 / Contact

Let’s make design quality a business capability.

Emailjimmilux@proton.me

I set direction, align teams, and build systems for great design to scale. I set direction for great designto scale.